Amazon has reportedly acquired Touchco, a New York start-up specializing in touch screen technology in an effort to play catch-up with the Apple iPad.Â
The New York Times reported, the touch-screen technology is developed by Touchco and is substantially cheaper than the capacitative touch screens used for the iPad, their cost is at around $10 per square foot.Â
The technology is called interpolating force-sensitive resistance (IFSR), the technique uses resistors to detect varying levels of pressure, and requires very little power. The touch screens alllow the device to detect an unlimited number of simultaneous touch points, and to distinguish between the touch of a finger and the touch of a pen.Â
The Kindle and Sony Reader’s displays are made by E-ink. Amazon has resisted adding touch screen technology, on the basis that this would affect legibility.Touchco’s technology has claimed to be completely transparent, so the screen clarity would not be affected. It would also allow the Kindle to move to color screens, as E-ink doesn’t expect a color screen until next year.
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