Publication giant the Hearst Corporation has announced plans to release their own digital distribution system to combat Amazon’s top selling Kindle. Hearst has been employing some tech whizzes to develop and release the digital distribution system, Skiff. Through Skiff, readers can buy or subscribe to their favorite publications and read them on hand held digital devices like the iPhone.

Now it seems that Hearst will be taking it one step further and developing their own digital reader like the Kindle to take advantage of Skiff. Rumor has it that publishers are pleased with Skiff and excited about the prospect of publishing books and magazines with the service. Will this be the Kindle killer? The ladies and gentleman over at Heast seem to think so. Expect a major marketing push for the as-of-yet unnamed device late 2010.

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