Salesforce Stink-Eyes Oracle With Buddy Media Buy


Just weeks after Oracle bought the social marketing firm Vitrue, Salesforce.com said Monday it was buying Buddy Media — for a cool $689 million.

Michael Lazerow, co-founder and CEO of Buddy Media, said of the deal in a press statement: “Buddy Media¿s mission is to eliminate the current state of anarchy in social marketing,¿ he …



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