The Head EA Games Discusses Monetizing Piracy


eagames
For years, it seemed that PC gaming would be unable to survive the unrelenting crush of digital pirates committing copyright violations on a staggering level. A remarkably candid John Riccitiello, head of EA Games, has a more optimistic view on the situation.

Instead of fearing piracy as an industry destroyer, he instead plans to consider it a form of possible revenue. How? The answer is downloadable content, pay-for-play additions to games bought online after installation. Say Riccitiello “They can steal the disc, but they can’t steal the DLC.”

The smash hit multi-platform RPG Dragon Age: Origins debuted with two separate DLC packs available at launch. In short order, more than one million DLC packages had been purchased and downloaded. Certainly at least some of these were from pirated copies.

For those loyal to PC gaming, expect to pay for content right on release day for the foreseeable future. Although paying customers might balk at having to spend extra money to play everything after opening the box, the struggling PC gaming business is in need of innovative and pragmatic solutions such as these.

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3 Responses to “The Head EA Games Discusses Monetizing Piracy”

  1. Jesus Ross says:

    Monetizing websites, blogs, etc is a good way to earn some passive income.”:

  2. htc phone says:

    been a typo, Your blog looks good. Have a nice day.

  3. I was studying something else about this on another blog. Interesting. Your position on it is diametrically contradicted to what I read in the first place. I am still reflecting over the opposite points of view, but I’m inclined heavily toward yours. And irrespective, that’s what is so great about contemporary democracy and the marketplace of thoughts online.

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