Yahoo! to be on all Nokia Phones
| May 26, 2010 | Posted by Alyssa Duval under Apple, AT&T, Gadgets, Google, Google Android, iPhone, Nokia, Tech News |
Yahoo and Nokia have announced a partnership this Monday that will “leverage each others’ strengths in e-mail, instant messaging and maps and navigation services,” among other things. Mainly, this means Nokia will be granted exclusive access to Yahoo’s map service, while Yahoo will get to be the only provider for chat and mail services on Nokia’s Ovi platform.
Obvious allusions may be made to the non-exclusive partnerships between Apple’s iPhone division and Google. Whereas the iPhone is the preeminent smart phone on the market today, Nokia is still the largest mobile phone maker in the world. At 37% of all phones, Nokia makes almost twice as many mobile phones than its second largest competitor, Samsung, who is only behind 20% of the market. (Apple may have the phone everyone wants, but so far it is only 3% of the world market.)
Yahoo isn’t exactly hurting in the mobile market, either. Unbelievably, Yahoo claims to be on 37 million of the 82 million mobile phones in the United States. While that statement hasn’t been verified by an outside source, CEO Carol Bartz made the claim earlier this week in order to point out Yahoo’s presence in the mobile market even prior to the Nokia deal. Some have claimed that the figure is outrageous, and probably counts things like all mobile phones that have used their browser to go the Yahoo homepage at some point.
Regardless of the state of Yahoo on mobile phones prior to today, it is clear that now Yahoo will be a force to reckon with in the mobile market from here on out.
44 Responses to Yahoo! to be on all Nokia Phones
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